Hello ABC

Offpage optimization refers to all the measures that can be taken outside of the actual  website  in order to improve its position in  search ranking s. These are measures that help create as many high-quality  backlinks  (incoming links) as possible. How does off page optimization benefits in SEO ? More rankings -  By using the techniques of “off page” optimization, a successful strategy will help increase your website rankings in the SERPs. This will help you attract more traffic. More exposure -  The best part about SEO is when you start ranking higher on SERPs, you get more exposure, i.e. more clicks, more visits, more links and more mentions on social media. This is a chain of events which takes place one after another. Better pagerank -  Page rank is a concept introduced by Larry page which talks about importance of a website in the eyes of Google. The concept is about ranking the web pages between 1 to 10. The higher the rank, the better is the website in the eye of Google